How we use your personal information for Contact Centre purposes
The Council provides services for local communities and the people who live in them. Undertaking this work means that we must collect and use information about the people we provide services to and keep a record of those services. Because we collect and use personal information about individuals we must make sure that they know what we intend to do with their information and who it may be shared with.
We have summarised in this privacy notice some of the key ways in which we use your personal information in the Early Years Team and why we record calls. This information should be read in conjunction with the Council’s corporate Privacy Notice.
Who we are, what we do
The Early Years is a team responsible for answering incoming telephone calls for The Childcare Offer, Childcare Development Team, Early Entitlement and the Westwood Centre.
All calls to Early Years Team are recorded with the exception of:
- Calls where payments are made
- Calls that leave the Early Years Team, i.e. transferred internally to departments as recording ceases at the point of transfer.
What and whose personal information we hold
Where customers choose to interact with the Early Years Team their personal data may be shared with the relevant service area/and wider organisations if necessary in order for them to process the customer’s request.
Excluding Payment card details, all dialogue and information provided by the customer to the Westwood Centre (and vice versa) during a telephone call with the Early Years Team, is captured and held in the call recording. The type of information that recordings will hold will vary by call but typically includes:
- Contact detail such as name, address, telephone number, property and email addresses
- Identifying details, including date of birth and national insurance number
- Financial information, including employment, income, bank account details
- Family information including ages, dependents, marital status
- Information about the subject matters health and medical details.
Where does the service get my information?
The source(s) of personal information provided during a call to/from the Early Years Team may include:
- Information provided directly by the subject matter
- Information provided by another member of the public (e.g. complaint or concern)
- Information provided by an elected Councillor on behalf of their constituent
- Information provided by other Council officers/services that liaise with the Early Years Team in the interests of its customers, or the Council itself
- Information provided by other organisations (e.g. Emergency Services, Landlords) regarding an individual.
What we will do with your personal information?
It has become common practice to record calls due to the growth of business conducted by telephone. Recording customer conversations allows the Council to assess customer satisfaction, train and develop staff, review call quality, and have access to a verbal record of what is said in the event of a subsequent complaint.
It also means employees feel more protected knowing that any threatening behaviour can be evidenced and acted upon where necessary.
Information held within a call recording can be used in the following ways:
- Quality and Training Purposes - Written records only provide partial information. A call recording provides a more rounded view and allows us to better understand customer experience and assess the processes applied. This can help us identify any improvement areas and ensure the quality of service provided by Customer Contact Officers, by using the information within the recording to inform training subjects and individual employee development plans
- Gaining a better understanding of our customers – Many calls are verbally resolved without the need to complete any records. Listening to sample calls will help us better understand our customer needs, and gain a more informed view of organisations we signpost to.
- Complaints and Disputes - Some calls are verbally resolved. Where information is entered onto an electronic system this becomes the established record. In the event of a complaint or dispute, a call recording (if available), may provide additional information to help us investigate any allegations, to protect the interests of the subject matter and/or the Council by using the information within the recording to respond to complaints regarding the Contact Centre and/or other Council services.
- Legal Claims - For use in the defence of legal claims against the Council.
- Employee Safety and Wellbeing - A recording may become a vital piece of evidence in the event of any threats being made to the Council or an individual.
What is the legal basis for the use of this information?
The recording of calls protects the interest of the subject matter and the Council in meeting:
- Legal Obligations – using the information to comply with a common law or statutory obligation
- Public Tasks – to exercise ‘official authority’ and powers that are set out in law; or to perform a specific task in the public interest that is set out in law.
Does the service share my personal information with any other organisation?
Whilst information gathered during a call may be shared with other Council services or external organisations to assist in the resolution of the subject matters enquiry, call recordings are confidential and will only be shared with the following, where reasons for sharing is justified:
- Other Council services who work with the Contact Centre, with the intention to assist in resolving a dispute or complaint
- Other organisations involved in the care of the subject matter (i.e. Social Services/Health care professionals etc)
How long will my information be kept?
Call recordings held by the Contact Centre are retained for 24 months. Once this period of retention has expired, recordings will be deleted and no longer retrievable.
Your information, your rights
The General Data Protection Regulation (GDPR) gives you important rights, including the right to access the personal information the services hold about you.
For further information on your information rights and how to exercise them. visit our Data Protection page.
Contact Us
If you have any concerns or would like to know more about how the Early Years Team is using your personal information please contact us in one of the following ways:
By email: westwoodcentre@flintshire.gov.uk
By telephone: 01352 703930
In writing: Early Years Project Support Officer, Tabernacle Street, Buckley, Flintshire CH7 2JT