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New Tourism Ambassador Scheme Launches in Flintshire

Published: 07/07/2023

Flintshire has recently launched a brand-new Tourism Ambassador Scheme just in time for the summer holidays. This free scheme is designed to improve the visitor experience by equipping people who work in tourism, work with visitors or live or study in the area with knowledge of Flintshire’s fantastic offerings. People planning to visit Flintshire for their holiday can even complete the course in preparation for a wonderful trip.

A series of interactive online training modules with quizzes have been produced on various themes such as walking and the great outdoors, Flintshire’s culture and heritage, food and drink, towns and shopping and sustainable tourism. Each module takes 15-30 minutes to complete. 

There are currently two levels of awards-bronze and silver depending on the number of modules completed. Additional modules will be developed to enable Ambassadors to reach a gold award. Each Ambassador will receive a certificate for the completion of each level. There are also online resources for people to download related documents, branding and links to relevant websites.

Cabinet Member for Climate Change and Economy, Councillor David Healey said:

“This scheme has proved very successful in our neighbouring North Wales counties, and we are proud to be bringing this resource to Flintshire to support the tourism sector. 

Ambassadors will help to communicate a consistent message about Flintshire and the diverse tourism activities and places of interest available in our county. 

The scheme offers a flexible approach for learners to attract Ambassadors from across the county and beyond. It is hoped local business will embrace the scheme and encourage staff to undertake the modules, particularly those working within the tourism sector. 

We are excited to launch this new scheme and encourage everyone with an interest in Flintshire to become a Flintshire Tourism Ambassador.”

Regular learning journeys will be offered to Ambassadors to further enhance their knowledge through site visits to places of interest within Flintshire and neighbouring authorities. The most recent journey took current Ambassadors back to the Roman era with a wonderful visit to the Roman Fort at Park in the Past in Hope. In the afternoon a ride on the train to the newly built Corwen station, followed by a tour of the town including a visit to the church and museum. 

The project has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

For more information on the scheme and to complete the modules please visit – https://www.ambassador.wales/