Roundabout Sponsorship

Flintshire County Council has introduced a roundabout sponsorship scheme. This scheme is intended to:

• raise the quality of the environment by improving the appearance of roundabouts;
• improve the image of the County as a vibrant and high-quality location for business; and
• promote the range of high quality businesses already located here.

Companies will be able to sponsor a roundabout in the County and see their company promoted in these highly-visible locations as a result.

Companies will be able to promote their company name, logo and website and highlight their particular service or product on one of our roundabouts. There are various locations around Flintshire which companies can choose from. Sponsorship funds will go towards the maintenance and development of the roundabouts and wider regeneration that will make a significant impact on the area.

Which roundabouts can be sponsored?

Not all of the roundabouts in Flintshire are available for sponsorship. Technical reasons prevent a small number from being included in the scheme. The available roundabouts are shown on the accompanying map.

There are roundabouts available across the County and many of them are located on some ofthe busiest and most high profile routes.

What’s involved in sponsorship?

FCC is seeking the best results for the County in terms of improving the environment and image. Some roundabouts are small and feature only a grass centre. Others are much larger and higher-profile and might be able to accommodate improved landscaping and the installation of visual features that reflect the character and economy of Flintshire. FCC wants to work with the business community to bring as many roundabouts as possible into the sponsorship scheme, upgrading their appearance wherever possible.

Sponsorship will involve companies contributing to the improvement and upkeep of roundabouts in the County. Signs will be installed on sponsored roundabouts to acknowledge the role of the company and to enable the company to raise their profile locally.

FCC will promote the roundabout sponsorship scheme in the local press to further highlight the role of companies in the County.

How do companies get involved?

FCC is seeking expressions of interest from companies that are interested in sponsoring a roundabout. There is a simple form available that companies can return to FCC if they would like to sponsor certain roundabouts. This form does not commit the company to anything at this stage.

For each roundabout sponsors will be agreed on a first come basis.

Costs of sponsorship

The different roundabouts in Flintshire have been banded into two groups (A & B) to reflect their location and traffic flows. The costs of a basic sponsorship package for each Band are shown below:

• Band A - £2958.43 per annum
• Band B - £2958.43 per annum

This basic package covers the costs of designing and installing signage on the roundabout to acknowledge the company providing sponsorship and covers the maintenance of those signs.

FCC reserves the right to remove the signs & landscape features if for operational reasons this becomes necessary.

Further information

If you would like further information about the roundabout sponsorship scheme please contact Peter Hayes on 07919 166279.